As an entrepreneur I love a good business story, and there’s no question that the success of Southwest Airlines is a great one. I recently watched a documentary on CNBC about the co-founder and CEO, Herb Kelleher, and was amazed by some of the gutsy calls he made as CEO. There were key moments in the history of the airline where things could have gone horribly wrong, but he came up with out-of-the-box solutions that not only saved his business, but made it thrive. And while watching this story, I couldn’t help but think of this history as a series of icons.
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Topics: Infographic, Marketing