the assignment

Client: Bicycling
Headline: The Perfect Pedal Stroke

the solution

The perfect pedal stroke is an elusive feat. Or should I say feet? Tapping into my knowledge of both cycling and information design, I was able to break this story down and recompile into a single visual solution. Separated by four distinct zones, each has a crucial role in pedaling efficiency. For those of us who ride, it's a must read: